Mass Timber City


Join Global Mass Timber Industry Leaders for a Month of Mass Timber! Event Info below

37 Speakers
10 Countries
1 Month of
Daily Presentations (Monday to Friday)
Only $25 or $49 for the whole Month of Madness


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Mass Timber Madness

Krusi 1

March Mass Timber Madness Speakers

Wood, Architects, Software, Engineers, Robots, Fabricators, Technology, Builders, Sustainability, Innovation, Investors and Community

Salla (Palos) Eckhardt


Worldwide Construction Lead


Digital Transformation in Construction

Daryl Patterson


Digital Chief Product Officer


Lendlease and Mass Timber

Chris Sitzenstock

Sidewalk Labs

Director – Fabrication Lead


Sidewalk Labs and Mass Timber

Thomas Robinson

Lever Architecture



Architecture and Mass Timber

Janelle Leafblad


Pacific Northwest Regional Director


Woodworks and Mass Timber

Shajay Bhooshan

Zaha Hadid Architects

Senior Associate


Mass Timber at Zaha Hadid Architects

Christian Pfeiffer


Global Director


World’s Largest Wood Fair

Iain MacDonald


Tallwood Design Institute


Mass Timber in Oregon

Erica Spiritos


Mass Timber Preconstruction


Mass Timber Construction

Alice Leung

Brick and Mortar Ventures

Investment Associate


Women in Construction

Judith Sheine

Tallwood Design Institute

Director of Design


Architecture at the Tallwood Design Institute

Maret Thatcher

Argyle Technology



Women in Construction

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Mass Timber March Madness Online

March 1, 2021 - March 27, 2021
March Mass Timber Online Summit
Salla (Palos) Eckhardt Microsoft Worldwide Construction Lead
Digital Twin Consortium: Co-Chair of the Infrastructure Working Group
Country : US
Presentation Topic : Construction Digital Transformation

Salla identifies as a passionate and inspiring innovation leader and a change agent for the global construction and real estate industry. She is recognized as an industry game changer, and one of the most innovative and forward-thinking people in the sector. Her focus is on successful business transformation of the AECO industry with four key components: engaging stakeholders in full digital building lifecycle, communicating shared objectives in smart buildings, driving digital transformation in smart cities, and determining coherent ways to maximize productivity and innovation with intelligent cloud & intelligent edge.

Daryl Patterson Lendlease
Digital Chief Product Officer
Presentation: Lendlease and Mass Timber

Lendlease Digital’s Chief Product Officer and Head of Design, Professor Daryl Patterson, is pushing the boundaries on digital solutions for the real estate industry. His focus is creating digital technology connected to modern production methods and materials to create safer, greener and more affordable buildings.

In a career with Lendlease spanning more than 25 years Daryl Patterson has worked in a range of the core Lendlease business units including Construction, Development and Digital.  As an Adjunct Professor of Monash University Daryl also has a lead role in the Building 4.0 Cooperative Research Centre program.

Over his tenure with Lendlease Daryl’s experience has ranged across project and design management, development management, business leadership, and the creation of new business units including Lendlease Digital. Daryl is highly eminent in the creation of large urban renewal projects. 

Key achievements have included the introduction of new construction technologies such as engineered mass timber to the Australian market including projects such as the world’s tallest cross laminated timber building. 

More recently, Daryl has lead research and product strategy to create a digital approach for property development, building design and manufacture. This work embraces the whole value chain of real estate from development inception, through design and production to asset ownership and operations.

Chris Sitzenstock Digital, Fabrication Lead
Company/Organization: Sidewalk Labs
Position: Digital, Fabrication Lead
Country: US
Presentation Topic: Sidewalk Labs and Mass Timber

Chris is the Director, Fabrication Lead with Sidewalk Labs, helping to bring ideas into the physical realm with prototypes and experiments.

Previously, Chris spent 11 years working for the America’s Cup team Oracle Racing, helping create the boats that won the 33rd and 34th cups. For the past year he’s worked on special projects with Google and Google X.

Growing up in a small town in the Pacific Northwest that was obsessed with wooden boats left Chris with a deep appreciation of materials and building processes. From there, the University of Washington and stints living in New Zealand and Spain helped create a worldview for varied urban and rural environments.

Lever Architecture Founder Digital, Fabrication Lead
Country: US
Presentation: Architecture and Mass Timber

Thomas Robinson is the Founder of LEVER Architecture, a design practice based in Portland, Oregon that is dedicated to the creation of buildings that elevate human experience. The firm works closely with mission-driven clients and has a body of work that includes student housing for the Pacific Northwest College of Art, campus planning and design for leading creative companies, and the L’Angolo Estate Winery. LEVER is nationally recognized for material innovation and pioneering work with mass timber construction. The firm designed Albina Yard, the first building in the US made from domestically-fabricated Cross-Laminated Timber (CLT); and their research and testing for the Framework Project led to the first successful permitting of a wood high-rise in the US. Recent and current mass timber projects include a renovation of The Nature Conservancy’s Oregon Headquarters and a major campus expansion at Adidas’ North American Headquarters. Prior to founding LEVER, Robinson led cultural and institutional projects for Allied Works and Herzog & de Meuron. He received a Bachelor of Arts in Architecture from the University of California, Berkeley and a Master in Architecture with Distinction from the Harvard University Graduate School of Design. Robinson has lectured throughout the US and Europe, and in 2018 served as the USDA Forest Service Wood Innovation Grant Visiting Professor at the University of Arkansas’ Fay Jones School of Architecture and Design.

Janelle Leafblad Woodworks
Pacific Northwest Regional Director
Presentation: Woodworks and Mass Timber

Janelle has been an active building technology consultant since 2002, primarily in the area of wood technology, investigation and design of building envelope components, and construction for both historic and contemporary structures. She earned her BS in Architectural Engineering from the Milwaukee School of Engineering and her MS in Wood Science and Technology from the University of California at Berkeley. Janelle has been with WoodWorks for over seven years and provided assistance on non-residential and multi-family wood projects to designers in N. California, Nevada, and Utah, until her recent move to the Pacific Northwest. She is a licensed professional engineer in the state of California.

Janelle Leafblad is a Regional Director of WoodWorks™, a non-profit organization that provides free project support, education, and resources related to wood design solutions of commercial and multi-family wood buildings. A California-licensed professional engineer, Janelle is a wood scientist and a forensic engineer. Have a question about wood? Ask her. Really.

Shajay Bhooshan Zaha Hadid Architects
Senior Associate
Presentation: Zaha Hadid Architects and Mass Timber

Shajay is a Senior Associate at Zaha Hadid Architects where he co-founded and heads the research activities of the Computation and Design (CODE) group. He also works as a studio master at the AA DRL Master’s program in London. He pursues his research in structure and fabrication aware architectural geometry as a PhD Candidate at the Block Research Group, ETH Zurich. Previously, he has worked at Populous, London and completed his M.Phil from the university of Bath and M. Arch from the AA School of Architecture, London

Shajay has published in scientific journals and conferences, along with contributions to architectural discourse through Architectural Design and other magazines. He has taught and presented work at various professional conferences, events and institutions across the world including Architectural Association London, ETH Zurich, Poly-technic of Milan and Bari, Tongji University Shanghai, SIGGRAPH, Autodesk University etc. He has also made curatorial contributions to various exhibitions of Zaha Hadid Architects, including Venice Biennale 2012 and Zaha Hadid memorial exhibition in Venice 2016, apart from shows in Mexico, UK, USA, Taiwan etc.

Christian Pfeiffer Ligna
General Director
Presentation: Ligna and Mass Timber

I am the head of LIGNA – the most important trade show for Woodworking and Woodprocessing in the world. LIGNA takes place in Germany since 1975 and it is organised by Deutsche Messe and VDMA – the German Woodworking Machinery Association. With this partnership, we combine long expertise in organizing major industry events e.g. Hannover Messe – the largest industrial fair worldwide and professional woodworking know how.

Trade shows were always a major link to business development in my career as a product manager and sales director in FMCG and head of international business in the luxury goods industry so it was a logical step to take the next step in 2013 to be a B2B market place organiser.

Since then the LIGNA-Team and myself are developing the community show alongside the hot topics of the industry like the Transformation of processes and companies through Digitalisation, Prefab-processes in timber construction and Woodbased Bioeconomy.

Iain MacDonald Tallwood Design Institute
Presentation: Mass Timber at TDI

Iain joined the TallWood Design Institute in 2016. He has worked in business development and training roles in the forest industry for 21 years, prior to which he was involved in export marketing of forest products to Asia Pacific markets. Before coming to Oregon he led the Centre for Advanced Wood Processing (CAWP) at University of British Columbia, Canada (UBC) for nine years. Iain holds degrees in marketing and professional education. He has significant experience globally in the design and delivery of technical and business education to workplace and professional learners, and in creating programs to stimulate innovation, entrepreneurship and business development. He is a director and past chair of the Wood Manufacturing Council.

Erica Spiritos Mass Timber Preconstruction Manager
Swinerton Mass Timber Preconstruction US Mass Timber Construction

Erica has long been interested in the design of urban environments in ways that honor the natural resources on which our lives depend. Following her Civil & Environmental Engineering studies at Carnegie Mellon University, Erica discovered mass timber structures and their potential benefits to the construction industry and to society.  She joined a major mass timber supplier and became a cornerstone of the mass timber movement in the Pacific Northwest, educating the AEC industry and facilitating solutions to deliver eight projects, including both the tallest and the largest CLT projects in the USA: Carbon12 in Portland, Oregon, and the First Tech Federal Credit Union in Hillsboro, OR.

As the Preconstruction Manager for Swinerton Mass Timber, Erica provides project-specific expertise to support appropriate and optimal mass timber design, estimating, and procurement strategy. She has helped grow SMT from four people to 29 full-time staff dedicated to accelerating the mainstream adoption of mass timber by providing turnkey engineer, procure, construct (EPC) services across the US commercial construction market.

Alice Leung Brick and Mortar Ventures
Invesment Associate
Presentation: Women in Construction Linkedin:

Alice started her career in the AEC industry with DPR Construction in the San Francisco Bay Area building UCSF Medical Center at Mission Bay and Lucile Packard Children’s Hospital Stanford. She led the Bay Area Skunkworks group and implemented various construction technologies on project sites. In April 2016, Alice relocated to Singapore to help start up the Southeast Asia HQ for DPR Construction as the resident BIM/VDC and construction technology expert and worked on data center projects. She was part of various workgroups led by the Singapore Building and Construction Authority (BCA), was a part-time lecturer for the BCA Academy BIM Management Certification Course, taught BIM courses for RICS and spoke at various conferences in the region. She joined the Digital Built Environment Institute(DBEI) organizing committee whilst in Asia and is now part of the DBEI North America Committee since her relocation back to San Francisco. After realizing the slow pace of digitization in the construction industry, Alice joined the Brick & Mortar Ventures team to work with startups that want to disrupt the way we design, construct and maintain the built world.

Judith Sheine Tallwood Design Institute
Director of Design
Presentation: Architecture at the Tallwood Design Institute

Judith Sheine, DPACSA, is the Director of Design for the TallWood Design Institute and Professor of Architecture at the University of Oregon. She served as UO Department of Architecture Head 2012-17 and as Professor and Chair of the Architecture Department at California State Polytechnic University, Pomona 2002-12. Her research has focused on the relationships between design and construction technologies and since 2008 she has worked in interdisciplinary collaborations with architecture and engineering faculty and students focused on mass timber products and systems. Sheine has published extensively on the work of architect R.M. Schindler and is also an award-winning architect whose projects have been published internationally.

Bio :

Maret Thatcher Argyle Technology
Panel Moderator: Women in Construction

Maret was born into construction, left it for a law career in peoples deaths, and came back in her current form as a construction technologist and CEO of Argyle.

Briefly a flagging contractor (you’ve seen the signs–Stop/Slow), Maret paid for law school on the jobsite. Law was supposed to be the glamorous thing, but the price was tedium. Boredom. Lack of innovation. She got inspired when she tried the Hololens 2 and was told someone would put the BIM on the jobsite.–“Well why not us?” She pondered.

Alternate realities on top of this world made more sense to Maret than arcane legal theory, and Construction called back to her. Now she spends her days helping people understand that AR is just Star Trek for the Jobsite.